
Meet The Team

Alex Chruszcz
Founder and Associate
Over two decades experience in executive customer leadership roles and consulting.

Alan Lowthorpe
Associate
International executive leader with deep experience in customer data, insight and strategy.
Huiyng Kok
Associate
Consumer insights expert with 20 years’ experience in research design, implementation, analysis and building compelling narratives.
Our Experience
Our team brings deep experience from senior roles in world class customer led organisations



Crystal Ng
Associate
A customer data and business intelligence expert with strategy and delivery experience. Able to bring complex customer data to life with clear and actionable insights.

Emily Paladino
Associate
Seasoned Customer leader. ​Practical and proven in developing customer strategies and experiences driven by based on customer and commercial insights.